Digital Public Infrastructure · v4.2 · Open Standard

Marketing Digital
Public Infrastructure

Consent-based, Privacy-safe, Interoperable Marketing Ecosystem.

An open infrastructure enabling organizations, providers, and consumers to interact through trusted, consent-driven marketing services — standardized APIs, governance, and a shared trust layer.

SOC 2 Type II ISO 27001 DPDP Act GDPR Open API
Live TopologyRegion · Global
DPI Core
Orgs
Providers
Consent
Consumers
Analytics
9.4B events / 24h2.1B API txn / 24h
Step 1 · Identify

Choose Your Role

The Marketing DPI serves four stakeholder classes. Each enters a dedicated workspace tuned to their responsibilities, permissions, and standards.

Open · Federated · Consent-first
Role · 01

Platform Admin

Manage governance, infrastructure, providers, compliance, and ecosystem operations.

Key Responsibilities
  • Governance & Standards
  • Provider Certification
  • Ecosystem Compliance
  • Infrastructure Health
Role · 02

Organization Admin

Create campaigns, manage audiences, connect providers, and monitor performance.

Key Responsibilities
  • Campaign Management
  • Audience Segments
  • Provider Connections
  • Reporting
Role · 03

Provider

Communication providers, analytics providers, AI providers, CRM vendors, and ecosystem partners.

Key Responsibilities
  • API Management
  • Webhooks & Events
  • Integration Center
  • Service Analytics
Role · 04

Consumer

Manage consent, privacy preferences, communication settings, and activity history.

Key Responsibilities
  • Active Consents
  • Privacy Preferences
  • Communication Settings
  • Activity Log
Ecosystem at a glance

A trusted operating system for marketing

12,847
Organizations
1,243
Providers
184.6M
Consumers
428.1M
Active Consents
94.2B
Monthly Interactions
99.98%
Ecosystem Health